Project Overview
This conceptual redesign explores how Tiger Beer’s packaging could evolve to stand out in today’s competitive market. Two distinct design directions were developed:
- ⚡ Energy Swirl Concept — bold, vibrant, and crafted for nightlife and social occasions.
- 🎩 Premium Black & Gold Concept — sleek, sophisticated, and positioned for aspirational, upscale moments.
Both directions retain Tiger Beer’s iconic strength while targeting different consumer experiences and market segments.
Design Objectives
- Modernize Tiger Beer’s visual identity while respecting brand equity.
- Differentiate packaging to connect with diverse consumer lifestyles.
- Ensure impact at retail shelf level against competitors.
- Demonstrate adaptability for both mass and premium markets.
Concept Directions
⚡ Energy Swirl Concept
Dynamic, vibrant, and youthful — this design uses bold swirls of light and color to capture Tiger Beer’s energy. Created to resonate in nightlife and social settings, it commands attention on shelves and at parties.
Applications:
Bold conceptual study featuring dynamic blue and amber bottles, accented with radiant swirl patterns and the iconic tiger emblem.
Experimental concept pairing a frosted blue bottle and sleek can, enhanced with glowing energy swirls for a modern, invigorating appeal.
🎩 Premium Black & Gold Concept
This direction positions Tiger Beer as a premium, aspirational choice. Elegant black with gold accents reinforces sophistication while maintaining Tiger Beer’s strong identity. Ideal for upscale bars, restaurants, and celebratory moments.
Applications:
🐯 Limited Edition Line Art Concept with Collectible Mug
This special-edition design pays homage to Tiger Beer’s heritage with a striking gold tiger line illustration wrapped around the bottle. To enhance collectibility, the same design extends to an etched beer mug — transforming a simple drink into a premium experience. This concept reinforces Tiger Beer’s cultural roots while engaging fans through exclusivity and branded merchandise.
Applications:
Dark brown glass bottles featuring bold golden tiger illustrations, combining heritage with a premium collectible design.
Closing Thoughts
With Energy Swirl, Premium Black & Gold, and a Limited Edition Collectible, Tiger Beer demonstrates versatility across lifestyle, premium, and heritage-driven experiences. Each direction reinforces the brand’s bold identity while expanding its relevance in new consumer contexts.
👉 Like what you see? Explore more packaging projects from Odd Hat Creative here.
