A long way round to a small studio.
I’m Dario, a Singapore-based graphic designer and creative practitioner with more than two decades of experience across publishing, branding, packaging, marketing communications and production.
I started in magazines and publishing, then moved through brand identity, corporate communications, digital work and the rather less glamorous but essential business of getting artwork ready for production. Over the years I have worked across very different industries and markets, which taught me to change visual language without losing sight of what the piece is actually supposed to do.
The tools have changed dramatically along the way. The basic job has not: understand the problem, decide what matters, make the information clear and produce something that survives contact with the real world.
The Odd Hat Creative is where I now bring those strands together. I take on commercial design and production work for small businesses, agencies and marketing teams, while gradually making more room for illustration, commissioned art and personal studio work.
What I bring
- Senior-level graphic design and art direction experience
- Packaging, labels, dielines and production artwork
- Editorial and publication design
- Campaign adaptation and localisation
- Image retouching and visual communication
- Print production and supplier-facing artwork preparation
Why the odd hat?
I do actually wear hats, but the name is less a manifesto than a useful reminder. Different projects ask for different kinds of thinking. Sometimes the sensible answer is restrained and almost invisible; sometimes the slightly odd angle is the thing that gives the work its character.
I am more interested in finding the right hat for the job than making every job look as though it came from the same template.
