Euroscape Travel brochure series presentation showing illustrated European destination covers

The Odd Hat Creative

Euroscape Travel Brochure Series — Editorial & Illustration

September 8, 2025

Written by Dario

For Euroscape Travel, a wholesale travel provider serving the Australian market, I designed a multi-brochure series covering different European and Mediterranean regions. The covers were built around a library of custom vector illustrations so each destination could feel specific while the series still read as one family.

The brief

The brochures had to carry a lot of information without looking dense, and the covers needed enough personality to distinguish one region from another on a travel-agency rack. I developed the illustration system, cover compositions, interior layout and print-ready artwork.

Brochure covers

Euroscape Travel brochure cover for Spain Portugal and Mediterranean countries — Spain, Portugal & Mediterranean Countries — flamenco, architecture and coastal references combined into one illustrated cover.

Euroscape Travel brochure cover for Eastern Central Europe and Scandinavia — Spain, Portugal & Mediterranean Countries — flamenco, architecture and coastal references combined into one illustrated cover.

Building the illustration system

The illustrations needed to be recognisable at brochure-cover size, but flexible enough to be rearranged across different compositions. I treated them as a modular asset library rather than one-off drawings: landmarks, folk characters, transport and regional symbols could be combined without each cover starting from zero.

Custom vector travel illustration created for the Euroscape brochure series — One of the custom vector assets developed for the brochure family.

European landmark vector illustration for Euroscape Travel brochures — One of the custom vector assets developed for the brochure family.

Presentation and use

The original project was produced for print. The lifestyle images below are later presentation mock-ups used to show how the brochure system could appear in travel-agency and traveller contexts; they are not documentary photographs of the original distribution.

Euroscape Travel brochure series shown in a presentation mock-up — Presentation mock-up showing the brochure family together.

Euroscape Travel brochure displayed in a travel context mock-up — Presentation mock-up showing the brochure family together.

What the project demonstrates

This was a useful combination of illustration, editorial layout and production discipline. The covers had to attract attention, but the system also had to scale across a family of destinations and support a practical brochure programme rather than a single hero image.