This project involved developing a point-of-purchase acrylic display for L’Oréal Paris Pure Zone, intended for pharmacy and cosmetics counters where the unit had to explain the product range quickly while competing with a great deal of surrounding visual noise.
The brief
The display needed to hold several products, communicate the cleansing and deep-control benefits at a glance, and retain the clinical credibility of the skincare range without becoming sterile. My role covered concept development, structural thinking and presentation visualisation of the acrylic unit.
Design approach
The visual system stayed close to the range’s existing blue-and-white palette, using clear acrylic and circular target graphics to reinforce precision and deep-cleansing claims. The aim was hierarchy rather than decoration: product, benefit, technology and brand had to read in that order from a retail distance.
- Structure: compact acrylic unit designed around the footprint of the product range.
- Colour: clean blue and white to retain continuity with Pure Zone.
- Messaging: technology and benefit call-outs kept visible without crowding the pack shots.
- Visualisation: several graphic routes and in-store simulations prepared for stakeholder review.
Display variations
In-store visualisation
Because a display can look convincing in isolation and disappear completely once placed in a real retail environment, I also prepared pharmacy-counter simulations. These were presentation mock-ups rather than photographs of the final installed unit; their purpose was to test scale, contrast and shelf presence before production decisions were made.
What mattered in the project
The useful design problem here was not simply making an acrylic stand look attractive. The unit had to organise physical products, claims and technology messaging in a very small space, and it had to be understandable before the shopper had any reason to stop. That is the kind of retail design where hierarchy and production constraints do most of the work.
Need retail, display or production artwork?
I can help with POP graphics, campaign adaptation, display concepts and the production files needed to take approved visual directions into physical formats.
