Fashion editorial photography for Manila Bulletin’s Style Weekend magazine, celebrating Singapore’s National Day with a special feature on emerging Singaporean designers. Shot on location at iconic landmarks including Marina Bay Sands, Cavenagh Bridge, and Fort Canning.
Full Project Page Layout
Project Overview
In August 2011, I was commissioned by Style Weekend (Manila Bulletin’s weekly lifestyle magazine) to photograph a special Singapore National Day issue. This editorial showcased the work of six emerging Singaporean fashion designers, shot against the backdrop of the city’s most iconic landmarks.
My Role
- Lead photographer for the entire editorial
- On-location direction and composition
- Collaboration with stylists, makeup artists, and editors
- Delivered print-ready photography for magazine cover and multi-page spread
Creative Approach
- Contextual Storytelling: Each look was paired with an architectural or cultural landmark to highlight Singapore’s blend of tradition and modernity.
- Styling & Mood: Worked closely with stylists to create images that balanced high fashion aesthetics with accessible editorial appeal.
- Editorial Impact: Imagery anchored the magazine’s Singapore Special issue, designed to position local designers for international recognition.
Featured Designers
- Alfie Leong (Mu)
- Desmond Yang (Abyzz)
- Erin Loh (The Prodigal Son)
- Eve Tan
- Celina Koh (@dress of thoughts)
- Afton Chen & Ruth Marbun (Reckless Ericka)
Outcome / Impact
The editorial elevated visibility for young Singaporean designers by presenting their collections in a high-profile, nationally distributed publication. The work combined fashion and culture, highlighting how design interacts with urban identity.
