Project Introduction
Sapato Manila is a fashion and footwear brand with sub-lines Clara and Emilia. The client needed a logo system that conveys timeless elegance, versatility, and a cohesive identity across its sub-brands.
Industry: fashion/footwear
target market: stylish women
personality: refined, sophisticated
The Challenge
How do we create a parent logo with strong recall while allowing the sub-brands to retain individuality yet remain connected under a unified identity?
The Solution
- Choice of Castellar typeface for its elegance and heritage feel.
- Use of ornamental frame for timeless luxury appeal.
- Sub-brand differentiation (Clara & Emilia) while retaining consistent brand system.
Outcome / Client Impact
The final identity system gave Sapato Manila a distinctive presence in a competitive market, with flexible branding for its sub-lines while keeping a luxurious and cohesive look.
Product & Packaging
Retail & Signage
Digital & Social Media
