Project Overview
Commissioned by Euroscape Travel Pty Ltd, a wholesale travel provider for the Australian market, this project involved designing a complete brochure series that promoted destinations across Europe and the Mediterranean.
I created custom vector illustrations of landmarks, folk characters, and cultural icons, then combined them into engaging brochure covers and layouts. The goal was to make the brand feel vibrant, family-friendly, and approachable, presenting travel as exciting, colorful, and accessible.
The Brochure Covers
Illustrated montage featuring flamenco dancers, Gaudí’s Sagrada Família, and Mediterranean scenes.
Vector collage of Neuschwanstein Castle, Prague Old Town, and Bavarian folk traditions.
Playful cultural collage of St. Basil’s Cathedral, Russian folk dancers, matryoshka dolls, and the Trans-Siberian rail.
Eiffel Tower, Leaning Tower of Pisa, gondolas, and alpine skiing captured in bold illustration style.
Illustration Work
Each cover was built from a library of custom vector assets, designed to balance architectural accuracy with a playful illustrative voice. This visual system gave Euroscape Travel a recognizable identity while staying adaptable across multiple regions.
In Context (Mockups)
To modernize the presentation, the brochure designs are showcased in real-world applications:
- Stacked brochures on a travel agency counter
- Displayed in brochure racks
- Traveler holding a brochure in an airport lounge
- Flat-lay with passport, coffee, and boarding pass
- Open magazine-style spread with travel photography
These mockups highlight the end use and demonstrate how the illustrations worked within a marketing environment.
Key Contributions
- Developed custom illustration system for multiple destinations
- Designed full brochure covers and layouts
- Delivered print-ready artwork for large-scale distribution
- Balanced cultural storytelling with practical, brochure-friendly clarity
Reflection
This project shows how illustration and design can transform travel marketing, making complex destinations feel approachable and memorable. By combining cultural icons, characters, and landmarks into cohesive visuals, I helped Euroscape Travel establish a vivid, family-oriented identity in the Australian market.
Although created over a decade ago, the project continues to highlight my strengths in storytelling through illustration, print design, and brand-driven marketing visuals—skills I continue to apply in modern branding and creative work today.
