Produced at HORIBA Instruments (Singapore) Pte Ltd
Project Overview
As part of my role at HORIBA Instruments (Singapore) Pte Ltd, I created a series of social media reels to showcase the LAQUA Water Quality Instruments product line. These reels were designed to make highly technical scientific instruments feel clear, engaging, and accessible for digital and social media audiences while staying consistent with HORIBA’s global brand identity.
I sorely lacked proper video resources and support to produce these reels, which meant I had to be highly resourceful—repurposing existing print design assets and transforming them into motion-driven social content. This constraint pushed me to be more creative in how I approached storytelling and visual presentation.
My Contributions
- Concept Development – Translating technical product details into engaging stories for social media.
- Video Editing – Structuring content for clarity, pacing, and audience engagement.
- Motion Graphics – Repurposing static assets into dynamic motion elements.
- Creative Direction – Ensuring consistency with HORIBA’s global brand identity and tone.
- Resourcefulness – Leveraging limited assets and tools to deliver professional-quality reels.
