About

Welcome to The Odd Hat Creative.

I wear many hats—literally and figuratively. A trilby may be my signature, but in the world of design, it’s the odd hat that sparks curiosity and makes people stop and take notice. That’s the philosophy behind this space: embracing the unexpected, finding fresh angles, and crafting visuals that feel both smart and human.

I’m Dario, a seasoned graphic designer with over twenty years of experience in branding, publishing, and digital design. Over the years, I’ve worked with clients across industries—tech, lifestyle, science, fashion—each requiring a different hat to get the job done. Whether it’s building a brand identity, designing a campaign, or creating something that simply makes people smile, I believe great design should always connect and communicate, not just decorate.

What you’ll find here:

  • Thought pieces on creativity, design, and navigating the modern creative landscape.
  • Case studies and stories from projects that taught me something new.
  • Experiments, sketches, and odd ideas that didn’t quite fit the usual mold—but still deserve a place at the table.

At The Odd Hat Creative, I don’t just deliver polished visuals—I help clients (and fellow creatives) see possibilities they might have overlooked. Because sometimes, the hat that looks a little out of place is the one that makes the boldest statement.

So pull up a chair, stay curious, and let’s explore the creative world together.